CLIENT TESTIMONIALS
“Az and the team are a pleasure to work with. They works super hard for us and all their clients, making it their mission to get their brands as much publicity as possible. Az has also run several photoshoots for us, diligently managing all the moving parts, keeping control of the costs and adding his creative flair to make sure we get the best results. He's also a really lovely person, a key part of our small team and would be a genuine asset to any interiors business that gets to work with him.
Emily and Jonathan Attwood, Founders, scooms
“Az is exactly what we were hoping for when we were looking for somebody to handle our PR: incredibly efficient, very hard working and most importantly, seriously good at getting coverage! He’s also a joy to work with which is a lovely bonus! The industry absolutely loves him and so do we! He helped launch our business in the UK and we couldn't have been happier with the results."
Sophie Garnier, Founder, Kalinko Home
“Az has been an invaluable asset to our business. He managed to raise the profile of our new brand in a matter of months and continues to place our products in various national publications monthly. Without Az our brand would not be growing as quickly as it is. The exposure that Az has helped us gain has generated sales and intrigue from customers and readers that otherwise may have taken longer to come across our brand."
Sophie Girling, Head of Retail,
Kelling Home
"I’d thoroughly recommend Az - he is proactive, conscientious and continually gets amazing results. Always cheery, he is totally dependable - and what’s more is I am constantly being told by journalists what a pleasure he is to work with and how great he is at his job. He is a real asset to our team and someone anyone would be lucky to have on board."
Rosanna Lonsdale, Founder & Creative Director, Rosanna Lonsdale
“Collection Noir has benefited massively from having the AZPR team on board. Originally, we were just looking for PR support, but the AZPR team went way beyond that by fully immersing themselves in our brand, understanding every avenue, understanding not just the product, but the messaging and story, and putting themselves in the client’s shoes for them to support across all areas. They support on product launches, PR, marketing, social media and branding and can pivot between all these different creative aspects of the company to help bring it all together and allow me the time to focus on what I need to do internally. They are also great for brainstorming and producing different ideas, avenues and other potential opportunities, as well as connecting us to other industry professionals. It’s a multi-faceted agency who help bring everything together and make life easier every day, whilst the results of their work speaks for itself!”
Samantha Wilson, Creative Director and Interior Designer, Collection Noir
“Over the last couple of years AZPR has consistently achieved amazing results for us with product placement in strategic publications. With outstanding support in the development of short and long term goals, AZPR have great ideas for ways to reach our target audience and also prepare well written and relevant copy for mailings and press releases. We could not recommend the team more highly and have thoroughly enjoyed working with them.”
Amanda Huber, Creative Director and Owner, The Dining Chair Company
"Az is an incredibly efficient and valuable asset, having worked with him as he supported across a number of key home & lifestyle brands. He focused mainly on product placement and secured a vast amount of coverage through his strong media contacts, across national, consumer and online titles, notably with a full page splash on the front cover of The Sunday Times Home for an upholstery client. It was a real pleasure working with him and I would not hesitate to work him again!"
Sophie Hughes, Account Manager at Wild Card PR
“Az is an absolute delight to work with. Having worked together with the company for 4 years, and with me for over a year, he has always been positive, polite and professional on every interaction. Az is not only organised and dependable, he also has excellent rapport within the interiors industry and has a solid network of press contacts. We saw Az as an extension of our marketing team and he is very highly thought of within the team."
Katie Hudghton, Head of Marketing, Ted Todd and Woodworks by Ted Todd
“We were introduced to AZPR via a magazine editor who told us how amiable he is, so with this kind of recommendation we knew we were on to someone special! It has been an absolute joy to work with Az. He is so pleasant, natural and kind, without it feeling like “PR”. He is passionate about his work and has really immersed himself in our business; we feel like he is a member of our team. Because we are busy directors he is politely pushy enough so that we actually manage to get some PR done! We’ve had lots of online coverage and print pieces over the past 10 months. He’s advised us on our website and how to use the right language and imagery to sell ourselves more. There’s more to be done and Az is pushing our business forward. We recommend Az because he works hard and has brought a lot of bright energy into our business. We’ve definitely evolved hugely since we engaged with his PR agency. "
Nathan Kingsbury, Founder, Nathan Kingsbury Design
PRESS TESTIMONIALS
“Arsalaan is incredibly easy to work with, always friendly and quick to help, whenever I request a picture or information. Because we have been in touch for years, he understands what I need for my column without having to explain much at all - which is an invaluable saving on my time. Unusually, he seems to be as happy working with high street brands as he is small artisanal labels, and brings the same impressive organisational skills, enthusiasm and depth of knowledge to each of his clients.”
Katrina Burroughs, Interiors Editor, Sunday Times: HOME and Times: Bricks & Mortar
“Az has tremendous drive to excel and has an intuitive understanding of how journalists work. I found him to be a stand-out PR thanks to his warmth, charm, authenticity and determination to deliver the best for his clients, his team and my magazine. He is a true asset and I would not hesitate to recommend him to any company that is looking for PR representation.”
Susan Dickerson, Editor, Period Ideas Magazine / Modern Home Magazine
“Az is an absolute pleasure to work with. Compiling pages on a short lead title can mean working to extremely tight and stressful deadlines in terms of getting hold of products and images. Az always manages to remove the stress from the situation and get hold of everything that I need in a short time-frame with a smile added in! I would not hesitate to recommend him.”
Nicole Gray, Interiors Editor, Mail on Sunday (YOU Magazine)
“A PR who goes above and beyond to make sure the correct product and suggestions arrive on time, giving brands the very best chance of inclusion in my shoots and on my pages. He has never let me down and I couldn't recommend him enough!”
Catherine Bennion-Pedeley, Lifestyle Editor at Sun on Sunday (Fabulous Magazine)
"I have worked with Az for a number of years now from when he was in-house to going agency-side. His knowledge and efficiency as a PR has continued to impress me over the years.”
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Sophie Warren-Smith, Freelance Interiors Journalist
”Az has been brilliant since he started his PR career back at M&S. Always cheerful, helpful, knowledgeable and on the ball. He anticipates my needs without being overbearing. He is a fantastic asset and I am sure he will go far in his career.”
Alison Davidson, Former House & Gardens Editor, House Beautiful
“I’ve worked with Az over several years and I’d happily recommend him to any company that is looking for someone to do the job with plenty of warmth, bundles of enthusiasm and brilliant efficiency. I firmly believe that he’d be an asset to any team”.
Ginevera Benedetti, Deputy Editor, Ideal Home Magazine
”Az is always reliable and right on the money when imagery and information for a feature is needed. You know you’ll get what you need and in a super efficient way, making it all that little bit easier. Great to work with, always friendly and on the ball with keeping client news in my inbox. The regular updates are always useful and it’s clear Az cares about the clients he represents.”
Lindsay Blair, Interiors Editor, Freelance
”I have had the utter pleasure of working with Az for 7+ years now, in which time he has consistently shone through with his promptness (when dealing with any & every request), enthusiasm and forever-positive attitude. I've always had the impression that Az is extremely loyal & committed to delivering the best results for his clients. He never fails to keep us (interior journalists) updated with new season press releases, & is always on hand to find solutions to any editorial/publishing brief puzzles. In a nutshell, Az is beyond hardworking, beyond trustworthy & always delivers in the speediest of manners (& with a chirpy smile:). Az's client base is fresh, contemporary & diverse.”
Holly Phillips, Freelance Interiors Writer and Stylist