what our community is saying
The AZPR team plays an active part within the wider interiors, design and lifestyle community. We are proud of the strong relationships that we have built with both the brands we have worked with and our colleagues in the industry. Read what our community has to say about us here…
“As both a journalist and a stylist, I’ve had the benefit of working with AZPR in both sectors and I can honestly say the whole team are a pleasure to work with. Az himself brings such a positive, proactive air to every project and he’s full of ideas with a ton of experience. He’s also one of just a handful of PRs that are not only at the top of their game but that really understand what it is us journalists need when it comes to providing imagery, issuing press releases and having the right assets at the right time.”
Laurie Davidson, Freelance Interiors Journalist and Interior Stylist
“Az and the team are great at what they do. They have a real understanding of how to best represent independent British brands and get the most from our resources. When it comes to responding to press requests they have a reputation for speed and efficiency, which gives us the best chance of securing coverage for our brand. Above all, they are hardworking and a pleasure to work with.”
Bethan John, Founder, The British Blanket Company
“Az has been an invaluable asset to our business. He managed to raise the profile of our new brand in a matter of months and continues to place our products in various national publications monthly. Without Az our brand would not be growing as quickly as it is. The exposure that Az has helped us gain has generated sales and intrigue from customers and readers that otherwise may have taken longer to come across our brand."
Sophie Girling, Head of Retail, Kelling Home
“I’ve had the pleasure of supporting AZPR with photography for their clients for many years. Az clearly communicates each client’s needs to me and how the images will be used across editorial, advertising, or other platforms. Working on set with Az is always both fun and highly professional.
He’s great at organising shoot schedules and managing post-production timelines. Az trusts my expertise while still offering thoughtful direction that aligns perfectly with his clients’ goals. Thanks to his preparation and attention to detail, our shoots run smoothly, and our final images consistently deliver placement in the press and coverage for his clients.”
Jon Aaron-Green, Photographer
“Az has always had a tremendous drive to excel and has an intuitive understanding of how journalists work. I have found him to be a stand-out PR thanks to his warmth, charm, authenticity and determination to deliver the best for his clients, his team and my magazine. It’s no wonder his agency has gone from strength-to-strength! He and his team are a true asset, and I would not hesitate to recommend AZPR to any company that is looking for PR representation.”
Susan Dickerson, Former Editor, Modern Home Magazine
“We wouldn’t have experienced the growth we’ve seen without the support and hard work of AZPR. Az operates as an extension of our team, taking the time to truly understand our brand and our ambitions. He has secured many placements in leading magazines and online features, helping us punch well above our weight and budget. Always proactive, always polite and simply a great person to have in our corner.”
Paul Staden, Founder and Creative Director, Pilgrim House
“AZPR are the ideal liaison between client and stylist, consistently delivering photoshoots that result in strong, effective imagery for portfolios- always with the target market and budget in mind. They go above and beyond to ensure every shoot runs smoothly, fostering a positive, collaborative team environment that brings out the best in every opportunity. Their communication skills and industry connections are excellent - approachable, realistic, and backed by deep market knowledge. They are a joy to work with.”
Hannah Deacon, Interiors Stylist and Art Director
“Over the last couple of years AZPR has consistently achieved amazing results for us with product placement in strategic publications. With outstanding support in the development of short and long term goals, AZPR have great ideas for ways to reach our target audience and also prepare well written and relevant copy for mailings and press releases. We could not recommend the team more highly and have thoroughly enjoyed working with them.”
Amanda Huber, Creative Director and Owner, The Dining Chair Company
“AZPR is consistently professional, proactive and a genuine pleasure to work with. Whether it's sourcing images at the eleventh hour, providing thoughtful suggestions that truly fit our pages, or simply understanding the nuance of the Homes & Gardens aesthetic, they always deliver with speed and good humour. What I value most is their instinctive grasp of what we need before we've asked for it. That level of understanding only comes from experience and great attention to detail. AZPR has become a trusted contact for our team, and I wouldn't hesitate to recommend them to any brand looking to raise its profile within the interiors world.”
Jo Bailey, Editor in Chief, Homes & Gardens
“A PR and PR team who go above and beyond to make sure the correct product and suggestions arrive on time, giving brands the very best chance of inclusion in my shoots and on my pages. Az has never let me down and I couldn’t recommend him and his team enough. Truly great PRs who work hard for each and every one of their clients and are always reliable, no matter the deadline!”
Catherine Bennion-Pedley, Lifestyle Editor at Sun on Sunday (Fabulous Magazine)
“I’ve worked with Az and his team many times now, and every shoot has honestly been a joy. After 17 years in the industry, I’ve learned to spot potential issues pretty quickly, but Az always seems to be two steps ahead, already thinking it through and offering a solution before it arises. He’s one of those rare people who brings great energy to set while still working incredibly hard behind the scenes. Professional, positive, and genuinely fun to be around. I always look forward to working with him, and I hope to have the opportunity to collaborate with him and his team even more in the years to come.”
Stuart Milne, Interiors Photographer
“I’ve had the pleasure of working alongside AZ PR on client projects, and their work is consistently exceptional. They secure top-tier, high-credibility press coverage that not only elevates the brands we support but positions them as leaders in their field through powerful, strategic social proof. These high-quality placements enhance authority, open doors to premium partnerships and significantly strengthen our clients’ social media presence. AZ PR is an outstanding PR partner for any brand looking to stand out at the highest level and lead their category with confidence.”
Naomi Barclay, Founder and Social Media Strategist, Axcent Studios
“I've had the pleasure of working with the AZPR team for a couple of years now and they are the best of colleagues in so many ways. As an independent small business, having a sounding board ready with open, honest advice is so welcome beyond the typical PR commitments. Their reputation amongst peers, commitment to UK-based design and willingness to always explore new, relevant angles and ideas makes them a hugely valuable partner.”
Megan Holloway, Founder and Creative Director, Maro Home
“Working with Arsalaan and AZPR is an absolute pleasure. Az has a deep understanding of interiors and the media landscape which makes him one of the most proactive PRs I work with. He consistently offers insightful editorial opportunities and basically strives to make my life as a journalist as easy as possible. A consummate professional, he operates with integrity and warmth - qualities that are crucial for any successful PR. I wholeheartedly recommend Az and his team to any brands seeking to partner with a dynamic and fully engaged PR.”
Busola Evans, Freelance Interiors and Design Writer
“I’ve worked with Az over several years and I’d happily recommend him and his agency to any company that is looking for someone to do the job with plenty of warmth, bundles of enthusiasm and brilliant efficiency. I firmly believe that the AZPR team would be an asset and the perfect PR agency for any brand looking to get their profile out there, big or small.”
Ginevra Benedetti, Deputy Editor, Ideal Home Magazine
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