“Az is exactly what we were hoping for when we were looking for somebody to handle our PR: incredibly efficient, very hard working and most importantly, seriously good at getting coverage! He’s also a joy to work with which is a lovely bonus! The industry absolutely loves him and so do we!"

Sophie Garnier, Founder, Kalinko Home

Az has been an invaluable asset to our business. He managed to raise the profile of our new brand in a matter of months and continues to place our products in various national publications monthly. Without Az our brand would not be growing as quickly as it is. The exposure that Az has helped us gain has generated sales and intrigue from customers and readers that otherwise may have taken longer to come across our brand."

Sophie Girling, Head of Retail, Kelling Designs/KDLoves

"I’d thoroughly recommend Az - he is proactive, conscientious and continually gets amazing results. Always cheery, he is totally dependable - and what’s more is I am constantly being told by journalists what a pleasure he is to work with and how great he is at his job. He is a real asset to our team and someone anyone would be lucky to have on board."

Rosanna Lonsdale, Founder & Creative Director, Rosanna Lonsdale

"Az is an incredibly efficient and valuable asset, having worked with him as he supported across a number of key home & lifestyle brands. He focused mainly on product placement and secured a vast amount of coverage through his strong media contacts, across national, consumer and online titles, notably with a full page splash on the front cover of The Sunday Times Home for an upholstery client. It was a real pleasure working with him and I would not hesitate to work him again!"

Sophie Hughes, Former Account Manager at Wild Card PR and PR Manager for Heal's


“Arsalaan is incredibly easy to work with, always friendly and quick to help, whenever I request a picture or information. Because we have been in touch for years, he understands what I need for my column without having to explain much at all - which is an invaluable saving on my time. Unusually, he seems to be as happy working with high street brands as he is small artisanal labels, and brings the same impressive organisational skills, enthusiasm and depth of knowledge to each of his clients.”

Katrina Burroughs, Interiors Editor, Sunday Times: HOME and Times: Bricks & Mortar

“Az has tremendous drive to excel and has an intuitive understanding of how journalists work. I found him to be a stand-out PR thanks to his warmth, charm, authenticity and determination to deliver the best for his clients, his team and my magazine. He is a true asset and I would not hesitate to recommend him to any company that is looking for PR representation.”

Susan Dickerson, Editor, Period Ideas Magazine / Modern Home Magazine

"I have worked with Az for a number of years now from when he was in-house to going agency-side. His knowledge and efficiency as a PR has continued to impress me over the years.”

Sophie Warren-Smith, Freelance Interiors Journalist 

”Az has been brilliant since he started his PR career back at M&S. Always cheerful, helpful, knowledgeable and on the ball. He anticipates my needs without being overbearing. He is a fantastic asset and I am sure he will go far in his career.”

Alison Davidson, Former House & Gardens Editor, House Beautiful

“Az is an absolute pleasure to work with. Compiling pages on a short lead title can mean working to extremely tight and stressful deadlines in terms of getting hold of products and images. Az always manages to remove the stress from the situation and get hold of everything that I need in a short time-frame with a smile added in! I would not hesitate to recommend him.”

Nicole Gray, Interiors Editor, Mail on Sunday (YOU Magazine)

“A PR who goes above and beyond to make sure the correct product and suggestions arrive on time, giving brands the very best chance of inclusion in my shoots and on my pages. He has never let me down and I couldn't recommend him enough!”

Catherine Bennion-Pedeley, Lifestyle Editor at Sun on Sunday (Fabulous Magazine)

“I’ve worked with Az over several years and I’d happily recommend him to any company that is looking for someone to do the job with plenty of warmth, bundles of enthusiasm and brilliant efficiency. I firmly believe that he’d be an asset to any team”.

Ginevera Benedetti, Associate Editor, Ideal Home Magazine

”Az is always reliable and right on the money when imagery and information for a feature is needed. You know you’ll get what you need and in a super efficient way, making it all that little bit easier. Great to work with, always friendly and on the ball with keeping client news in my inbox. The regular updates are always useful and it’s clear Az cares about the clients he represents.”

Lindsay Blair, Editor, KBB Magazine

”I have had the utter pleasure of working with Az for 7+ years now, in which time he has consistently shone through with his promptness (when dealing with any & every request), enthusiasm and forever-positive attitude. I've always had the impression that Az is extremely loyal & committed to delivering the best results for his clients. He never fails to keep us (interior journalists) updated with new season press releases, & is always on hand to find solutions to any editorial/publishing brief puzzles. In a nutshell, Az is beyond hardworking, beyond trustworthy & always delivers in the speediest of manners (& with a chirpy smile:). Az's client base is fresh, contemporary & diverse.”

Holly Phillips, Shopping Editor, Country Homes & Interiors and Livingetc