Founded in 2016 by Arsalaan Mukadam, AZPR provides highly effective, bespoke public relations, digital and social media campaigns and consultancy to the interiors, lifestyle, luxury and design sectors. Harnessing all the power of a big agency, we work with you to create tailor-made strategies and campaigns that tell your story to the right people and deliver the very best results. Our boutique and bespoke approach is what sets us apart from the rest - it allows us to create a service that is truly flexible to your business needs and budgets.


With an extensive network of short-lead, consumer, trade, digital and influencer contacts, we work to promote your brand, products and services to help build awareness and advocacy. Find out what the media says about us here.

Working with a wide range of brands, from independents and start-ups to well-established companies, AZPR provides all the power of a big agency but without the expensive retainers and rigid contracts. We work to provide cost-effective PR, digital and social media marketing solutions to help grow and elevate your brand, delivering commercially driven results.


Arsalaan Mukadam - Founder and Director

Hi, I'm Arsalaan, but most people know me as Az. I've spent over 8 years working for some of the leading high street, luxury and online interior, design and lifestyle brands, from the likes of Marks & Spencer, John Lewis and sofa.com, to KitchenAid, Andrew Martin International, Geberit and more recently Eggersmann Kitchens. I've had the pleasure of representing a mix of clients, from up-and-coming designers to large, well-established retailers and my passion and drive combined with my extensive network of contacts has ensured that I have delivered the very best results for each and every client.​ 


I founded AZPR to give me the opportunity to work with and represent brands that I'm truly passionate about. From creating and implementing bespoke PR, digital and social media strategies and campaigns to providing consultancy, creative direction, events management, social media management and copywriting services, I believe that excellent, well-thought-out PR, marketing and social media should be available to brands of all sizes at a budget that's realistic for them. Top level marketing and PR shouldn't cost you the earth, and should allow you the flexibility to fit it within your business needs and budgets.