Collection Noir
Collection Noir chose to work with AZPR to help launch the new luxury design brand and interior design studio to the market, both in the UK and internationally. AZPR collaborated with the CN team to create a bespoke communications strategy that covered everything from PR, branding and digital marketing, as well as social media. AZPR continues to work with Samantha Santini and the CN team across various areas of the business, helping further grow and develop the brand and design studio.
key highlights
Key highlights have included creating brand guidelines for CN, as well as securing earned media and coverage in key consumer and digital media outlets.
Placements include features in The Times, Livingetc, Homes & Gardens, AD and SheerLuxe.
“Collection Noir has benefited massively from having the AZPR team on board. Originally, we were just looking for PR support, but the AZPR team went way beyond that by fully immersing themselves in our brand. They explored every avenue, understanding not just the product, but the messaging and story, putting themselves in the client’s shoes for them to support across all areas. They support us on product launches, PR, marketing, social media and branding and can pivot between all these different creative aspects of the company to help bring it all together. This level of support allows me the time to focus on what I need to do internally. They are also great for brainstorming and producing different ideas and other potential opportunities, as well as connecting us to other industry professionals. It’s a multi-faceted agency who helps bring everything together and makes life easier every day, whilst the results of their work speaks for itself!”
